Pets and prizes. Sugar, Johnson and Hodge

Johnson reading closely. Portrait by Joshua Reynolds.
“Wealth cannot confer greatness, for nothing can make that great which the decree of nature has ordained to be little.” Samuel Johnson.

This week’s Apprentice opened with the candidates being summoned to Dr Johnson’s house to look at the memorial to his cat, Hodge, outside. This was the set-up for Lord Sugar to give them a pet-bothering task: “People will stop at nothing to pamper their pets, and the pet market is worth a massive 4.6 billion pounds per year. Now I want you to get a piece of that action…” Continue reading

Sore shoulders in the boardroom: The Apprentice

apprentice-cards-header
Playing the game: jokers and knaves.

For some reason everyone in The Apprentice refers to what’s happening as ‘the process’. I like it because it’s so pompous, while the process itself is hard to define. Just what are they doing? Continue reading