Dread words from the advertising lexicon

Someone being pampered. It could only be worse if it were by candlelight in an indoor spa. Credit: Wikimedia Commons.

My dislike of the word ‘pamper’ suddenly caught fire recently. Walking through an English seaside town, I saw sign after sign advertising ‘pamper packages’ of some sort. There was competition to see who could offer the most ludicrously overblown one; fourteen hours of pampering and spa treatments by candlelight as you’re fed Turkish Delight by captive apes wearing golden chains, each trained to whisper because you’re worth it and smile sympathetically, their grave simian eyes showing that they understand and value you—they don’t judge. Continue reading